About the Organisation

We are an organisation operating across digital platforms, technology solutions, and online services with a broad customer reach and multi-channel engagement model. Our teams design and deliver digital experiences that support brand visibility, user engagement, and strategic growth across multiple markets.

Digital Marketing is a core function responsible for shaping how audiences interact with our organisation, how campaigns scale, and how performance insights support long-term commercial goals. We follow a structured, data-informed approach to marketing, placing emphasis on measurable impact, channel optimisation, and cross-functional collaboration.

The Director of Digital Marketing will oversee strategy, execution, analytics, and team development across all digital channels. This leadership role requires experience in guiding marketing teams, managing cross-functional interactions, and driving clear outcomes across complex workstreams.

Essential Duties and Responsibilities

• Lead the development and execution of digital marketing strategies across multiple channels.

• Oversee paid media, SEO, content development, email marketing, and digital advertising programmes.

• Manage marketing analytics, performance dashboards, and attribution models to support data-driven decisions.

• Coordinate marketing activities with Product, Sales, Communications, and Operations teams.

• Guide creative development, messaging, and content planning aligned with brand direction.

• Evaluate and manage digital platforms, marketing technologies, and automation tools.

• Supervise campaign execution from planning through delivery, ensuring quality and performance standards.

• Oversee agency relationships, vendor partnerships, and contract processes where required.

• Support A/B testing, experimentation, and optimisation practices across channels.

• Mentor digital marketing teams and support capability-building across the department.

Job Qualifications and Requirements

• 8+ years of experience in Digital Marketing, Performance Marketing, Growth, or related fields.

• Experience managing multi-channel digital programmes within medium to large organisations.

• Strong understanding of analytics, marketing technology platforms, and digital campaign management.

• Familiarity with SEO/SEM, email automation, paid media, social channels, and content strategy.

• Proven ability to collaborate with cross-functional teams including Product, Sales, and Operations.

• Bachelor’s degree required; advanced training or digital certifications are beneficial.

• Strong project management, communication, and organisational skills.

Personal Capabilities and Qualifications

• Strong analytical mindset with the ability to interpret data and develop actionable insights.

• Clear communicator with the ability to align stakeholders and provide structured guidance.

• Creative problem-solver with practical decision-making skills.

• Highly organised and capable of managing multiple campaigns and priorities.

• Leadership style that encourages collaboration, consistency, and accountability.

• Flexible approach suited to fast-changing digital environments.

Strategic Support

• Partner with senior leadership on long-term digital strategy, planning cycles, and performance objectives.

• Provide insights into audience behaviour, digital trends, and growth opportunities.

• Contribute to discussions on brand direction, platform investments, and marketing roadmap planning.

• Support cross-functional initiatives that integrate marketing insights with product and business strategies.

Working Conditions

• Fully remote position within the United States.

• Occasional travel for team workshops, marketing reviews, or planning sessions if needed.

• Collaboration with distributed teams across different time zones.

• Engagement with cross-functional stakeholders across marketing, product, and operations.

Job Function

• Lead digital marketing execution, performance evaluation, and strategic planning.

• Build and maintain digital channels that support brand visibility and operational goals.

• Guide marketing teams, tools, and workflows to support consistent, high-quality delivery.

Compensation & Benefits

• Base Salary: $150,000 – $225,000

• Annual performance-based bonus

• Benefits package may include:

  • Health & wellbeing support

  • Retirement plan participation

  • Paid leave and flexible work arrangements

  • Learning and development programmes

  • Remote-work technology support

  • Employee assistance resources

Why Join Us

• Opportunity to lead digital marketing strategy across a broad operational landscape.

• Role with visibility across Product, Leadership, Sales, and Operations.

• Remote-first flexibility with structured collaboration.

• Influence how digital experiences evolve and how audiences engage at scale.

• Supportive environment focused on professional development and clear delivery standards.